The one thing companies should never have to fight for is buyer attention.
Companies and brands will employ just about any form of digital interaction to win the competition for attention time. Integration will become the norm and complex platforms will enable marketers to quickly grow ecosystems for everything. Algorithms will serve the right content to the right user and help develop meaningful communities. Companies will refocus from engagement to goal-based metrics and frictionless buying process.
Best brands will be 10 times better at relationship building than the rest of the market. Best brands will recognize privacy as the new marketing gold. Best brands will use GDPR compliance to build trust and key competitive differentiator. Best brands will choose personification over personalization and deliver digital experiences based on customer's preferences than personal identity.
ISERVICES builds digital platforms to serve ambitious business targets with mobile optimised sites, curated content with custom newsfeeds, high frequency publishing on social media, ecommerce enabled brand sites and advanced remarketing strategies.